Franck Kabran
Abidjan
Summary
Accomplished Sales and marketing Manager offering 6 years of experience developing brands and maximizing sales in the automotive industry. Diligent in building and retaining accounts by providing support and attentive service. Expertise in market research, digital marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sales Manager
IWG PLC
08.2021 - Current
- Negotiation with key customers to close contracts: +150 new contracts signed in 2 years
- Development of new lead acquisition channels: successful business case on WhatsApp Business
- Presentation and deployment in 16 centers across the group (EMEA zone)
- Increased customer retention rate: 80% occupancy rate over one year
- Establishment and negotiation of commercial offers, negotiation and signing of contracts, follow-up of the payment of deposits
Sales and Marketing Manager
EBL GROUP
02.2021 - 08.2023
- Management of a team of three sales representatives to achieve sales objectives and develop turnover
- Implementation of lead acquisition strategies and follow-up of the sales team until closing
- Establishment of a dashboard for monitoring sales and marketing KPI's
- Definition of monthly commercial objectives and monitoring of the forecast
- Monthly business review with general management
Trade Marketing Specialist
TRACTAFRIC MOTORS CI
06.2015 - 02.2021
- Develop engaging sales tools and collateral materials to support retailer efforts in promoting the brand and driving consumer interest.
- Analysis of market trends, customers consumption patterns and price evolution for the sales and marketing department
- Execution of the marketing plan (ATL, BTL, TTL)
- Raised brand awareness by organizing impactful trade shows, exhibitions, and consumer events : L'Émoi du Jazz, Miss CI, The Bandama Rally, the Abidjan Motor Show 2020
- Execution of the customer retention plan
Education
BBA - Business Studies
Graduate School of Management
Abidjan, Ivory Coast12-2012
Skills
- Sales management
- Product launches
- Market development
- Trend analysis
- Lead generation
- Negotiation
Certification
- McKinsey: Lead Forward 2024
- Google: Certificate for Online Advertising
- Hubspot: Inbound sales management
- Hubspot: Business Management
- Hubspot: Certificate for Content Marketing
Languages
French
English
Hobbies and Interests
- Cinema
- Painting
- Creative arts
- Music
Timeline
Sales Manager
IWG PLC
08.2021 - Current
Sales and Marketing Manager
EBL GROUP
02.2021 - 08.2023
Trade Marketing Specialist
TRACTAFRIC MOTORS CI
06.2015 - 02.2021
- McKinsey: Lead Forward 2024
- Google: Certificate for Online Advertising
- Hubspot: Inbound sales management
- Hubspot: Business Management
- Hubspot: Certificate for Content Marketing
BBA - Business Studies
Graduate School of Management
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