Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
Generic
Mawufemo Yaovi Kouzoudor

Mawufemo Yaovi Kouzoudor

Accra,Ghana

Summary

Results-driven multi-lingual business executive with over 10 years of experience in B2B/B2G/B2C channel management, renewable energy, sustainability management, telecommunications infrastructure, and mid-sized manufacturing companies across West, East, and Central sub-Saharan Africa. Demonstrated ability to drive solutions and determine appropriate responses to emerging issues that could impact the company's business.

Overview

16
16
years of professional experience

Work History

General Manager

SOKAF MOBILE SARL
04.2024 - Current
  • Company Overview: Industry/Sector: Consumer Electronics (CE), Home Appliances (HA), Mobile Devices (Samsung, Huawei, and XIAOMI)
  • Develop and execute company’s business and sustainability strategies to optimize and attain both domestic and international market access and enhance trading mechanisms.
  • Set targets and overseeing the day-to-day operations/activities of the business.
  • Develop a Go-To-Market strategy for the sales and Marketing team to generate revenue.
  • Manage budgets, analyze financial reports, and implementing cost control measures to maximize profitability.
  • Collaborate with financial institutions to secure trade financing, ensuring adequate liquidity to sustain business at all trade points.
  • Design and implement Key Performance Indicators (KPIs) for the sales and marketing team, setting benchmarks that drive ethical sourcing, trade efficiency and regulatory compliance.
  • Streamline supply chain and inventory management processes i.e. Purchase, Sales and Inventory (PSI) to ensure timely availability and delivery of goods and services.
  • Ensure excellent customer service, manage key accounts, and address customer concerns to enhance satisfaction and loyalty.
  • Analyze, discuss and evaluate the PnL on the company together with the Head of Finance and the Finance team.
  • Hire, train and mentor staff to enhance performance and maintain high morale.
  • Develop incentive schemes to motivate employees.
  • Plan and develop and incentive scheme for all staffs especially the Sales and Marketing team for growth and channel expansion.
  • Develop KPIs for Team members and evaluate their performance quarterly with HRM department.
  • Develop B2B/B2C/B2G business strategies, set quarterly sales targets while ensuring alignment to market trends to drive growth and increase revenue.
  • Implement revenue mobilization strategy for the team to increase profit.
  • Design and develop clear cut policies/strategies or roadmap for the company.
  • Managing and implementing growth strategies for CE, HA, and Mobile phone business in Gabon.
  • Plan cost effective operations and market development activities.
  • Discuss and implement policies together with HRM department to ensure the company’s policies align with labor laws and other legal guidelines for in country business.
  • Manage and supervise the Procurement and Logistics teams and overseeing the entire supply chain value (from production/manufacturing at vendor/customer point through shipping, customs clearance, and safe delivery of goods to company’s Warehouse).
  • Drafting and/or perusing SLAs (Sales Level Agreements/Contracts) and managing the P&L of the market as well as set ambitious targets.
  • Build deep relationships with stakeholders, including regulators and suppliers as well as spearhead business discussions with clients to woo them to invest/patronize goods and services.
  • Achievement(s):
  • Secured a bid to supply 53 pieces of Huawei Matebook X Pro Laptops (Screen: 14.2 inch, RAM: 16Gb, Internal Memory: 1TB) worth 45 Millions Francs CFA TO TechnoServe an NGO based in Cotonou, Benin.
  • Spearheaded the competitive B2G bid committee for Sokaf Mobile together with Gabon’s Ministère de l’ économie et des participations/Direction Générale de la Statistique (DGS)/Ministère de la Planification et de la Prospective in collaboration with la Banque Mondiale and supply 5,500 pieces of Samsung Tablets (i.e. Tab A9 & A9+-8Gb+128Gb 4,000 Pcs and 1,500 Pcs respectively, in addition to 20,000mAh Power Banks (5,500 pcs), HP Envy X360 intel Core i7 Laptops (120 Pcs), Samsung branded 25W Travel Adapter (5,500 Pcs) to the tune of 975 Millions XAF for their 2025 population census in June 2025.
  • Reduced the company’s debt portfolio in market from XOF 500 million to less that XOF 100 million between April’24 to October’24.
  • Put in place strategies to reduce the company’s huge inventory of dead stock (non-moving) from XOF 677 million to XOF 170 million within the period of April’24 to October’24.
  • Onboarded SOKAF range of products on e-commerce platforms namely; MTN MoMo market and Jumia Vendor Centre.
  • Collaborated with B2B partners such as Baobab+ CIV, MTN and Moov Africa CI for market and channel expansion.
  • Designed a regulatory framework/portfolio for work ethics within the organizational structure to reward smart workers and not diligent workers.
  • Structured the sales and marketing department with renumeration package to incentivize the sales and marketing team based on performance output and achieved targets.
  • Grew and extended the Mobile sales business to other neighboring countries such as: Burkina Faso and Mali amidst the political instability.
  • Burkina Faso Q3’24 to Q1’25:
  • Initial Investment: $1M
  • Net Profit: $80k
  • Mali: Q3’24 to Q1’25:
  • Initial Investment: $500K
  • Net Profit: $50k

West Africa Sales and Marketing Manager

Ralph Martindale Group-UK (Crocodile Matchets Ghana Ltd.)
07.2023 - 03.2024
  • Company Overview: Industry/Sector: Manufacturing of Agricultural Tools
  • Develop business strategies and setting sales targets and ensuring alignment with market trends to drive growth in the West, Central and East Africa sub-regions.
  • Identify key customer grouping that could potentially form part of key accounts.
  • Develop key account customer plans, strategy and ensuring tactical execution.
  • Manage budgets, analyze financial reports, and implementing cost control measures to maximize profitability.
  • Ensure adherence to company policies, legal regulations, and industry standards.
  • Follow-up with procurement and logistics team to ensure goods are cleared on time and delivered to customers.
  • Share clear roadmap and Go-To-Market strategy with sales team and management.
  • Develop sales and marketing plans, activities and campaigns and managing the day-to-day activities.
  • Prepare sales forecasts plan and budgets to improve the overall performance of the sales team.
  • Working hand in hand with the Works Director, Technical Director, and Production Manager to develop new range of Agriculture and/or Gardening tools based on client’s need.
  • Streamline supply chain and inventory management processes to ensure timely availability and delivery of goods.
  • Integrate all marketing efforts (advertising, promotions, and experiential, marketing assets) within a consistent overall brand/marketing plan.
  • Ensure excellent customer service, manage key accounts, and address customer concerns to enhance satisfaction and loyalty.
  • Achievement(s)
  • Brought on board new customers namely: SCPMA and Bernabé in Douala- Cameroon; SAPH, PALM CI and MCN in Abidjan- Cote d’Ivoire, AGRITECH SOLUTIONS in Notse-Togo, GREL in Takoradi Ghana and FASO KABA SARL in Yirimadio, Bamako-MALI.
  • Introduced Crocodile range of products to customers during the SARA’23 Agriculture Festival held in Abidjan between 28th September and 9th October 2023.
  • Showcased Crocodile range of products and garnered new customers for Crocodile Matchets Ghana Ltd during the just ended 39th Farmers’ Day exhibition held in Tarkwa and Accra (Ghana) on December 1st, 2023.
  • Introduced Crocodile range of products to customers during the Agriculture Festival held in Cologne-Germany in March’24.
  • Spearheaded the creation and deployment of advertising Billboards (OOH), Medians highlighting the Crocodile range of products across all the sixteen regions in Ghana.
  • Following-up with key local media houses to conduct advertisement of Crocodile range of products.

Managing Director and Country Manager

Ashfar Power Sarl.
04.2022 - 04.2023
  • Company Overview: Industry/Sector: Renewable/Clean Energy
  • Developing and executing company’s business strategies to attain goals.
  • Providing strategic advice to the Board of Directors including the board chairperson.
  • Preparing and implementing comprehensive business plans.
  • Planning cost effective operations and market development activities.
  • Ensuring that company policies are aligned with labor laws and other legal guidelines in DRC.
  • Overseeing the company’s financial performance, investment, and other business ventures.
  • Supervising the work of executives and providing guidance and motivation to drive maximum performance.
  • Analyzing problematic situations and occurrences and provide solutions to ensure company survival and growth.
  • Overseeing the daily business operations for Ashfar Power Sarl
  • Developing and implementing growth strategies and weekly reports with BoDs.
  • Developing renewable energy Business for Ashfar.
  • Scouting for off-takers and investors
  • Achievement(s)
  • Spearheaded the engineering, planning, procurement, and acquisition of materials, licenses, and permits for the construction of 1.4 MW off-grid PV solar project in Demba (Congo DR)
  • Spearheaded discussions and acquisition of $2.5M debt and equity financing with stakeholders such as AFREXIMBANK and USAID for 1.4MW off-grid PV projects in Demba (a deprived community in the Kasai Occidental region.
  • Spearheaded the construction and commissioning of 1.4KW off-grid (solar powered) CHPS compound as part of ASHFAR Foundation CSR.
  • Singlehandedly started ASHFAR POWER Sarl business in DRC and acquired all legal documents, permits and licenses for its operation.
  • Followed up with government institutions on the acquisition of various company registration documents and tax certificates.
  • Spearheaded the discussion with key stakeholders namely: USAID, Universal Energy Facility, CEI, Odyssey Energy Solutions) for the acquisition of 40% debt (1MS) and 60% equity ($1.5M) for the construction of 1.4 MW PV off-grid solar project in Demba (Congo DR)
  • Spearheaded discussions with USAID and government agencies in DRC (ARE, ARPTC, MoE and ANSER) on LCOE tariff policy structure implementation.
  • Spearheaded the draft of proposals (Feasibility and Environmental Studies) submitted to the various government studies for approval.
  • Scouted for aggregators (FLEXPAY) for payment of electricity bills by customers through various telco network and digital payment platform via Mobile money or visa/credit card payment.

Key Channel Manager/Key Account Management

Samsung Electronics West Africa Ltd.
06.2020 - 03.2022
  • Company Overview: Industry/Sector: Telecommunications
  • Make a budget for quarterly production and deployment of POSM materials in SES/SIS/Operator stores and Open markets to increase sellout in the market.
  • Conduct Retail Survey to identify lapses and advise on improvement plan/strategy.
  • Identify current sales opportunity and design and manage sales organizations and analyze optimal sales target to drive the growth businesses.
  • Identify and report on OOH opportunities to help drive sales.
  • Support with translation of contracts, Art works, Digital, ATL, BTL advertisement or any related documents from English to French and vice versa.
  • Scout /poach social media influencers for online promotions.
  • Develop sales plan, campaigns and manage the day-to-day activities of the sales team to implement the organization’s sales strategy for channel, an assigned geography, product line, market segment, a list of customer accounts or distributors.
  • Monitors sales volume, revenue, and costs against forecasts to identify problem areas.
  • Discuss and review distributors’ quarterly targets (including budgets) and setting up optimal sales target (including budgets) and scenarios based on simulations regarding future revenue and profit according to analyzed data.
  • Understanding company’s current situation based on market data (IHS) and detailed internal sales aggregation data (by market/account/model) analysis and support distributors and manage dealer MoU.
  • Monitor sales volume, revenue and costs against forecasts for Key Accounts (including B2B customers such as Jumia-Ghana & Côte d’Ivoire, Baobab+ Cote d’Ivoire & Senegal, MKOPA-Ghana and Kenya and Easy Solar-Sierra Leone) and also identify problem areas and adapt procedures or reallocates resources to improve their overall performance in their respective retail outlets.
  • Review quarterly MOU targets for distributors.
  • Consult with Samsung legal team to review and complete yearly and quarterly SLAs for distributors including B2B customers.
  • Sales of Samsung Knox Guard Licenses (Samsung security application) to vendors (Baobab+ and M-KOPA)
  • Prepare quarterly or bi-annual sales forecasts and budgets and adapts procedures or reallocates resources to improve the overall performance of the sales team.
  • Oversaw the Field Force also known as the Merchandisers team across all 7 African countries and collaborated with various vendors on designing KV (Key Visuals), Artworks and Social Media content creation to create awareness and drive sell thru and sellout in country.
  • Ensure excellent customer service, manage key accounts, and address customer concerns to enhance satisfaction and loyalty.
  • Achievement(s)
  • Supported key accounts namely: Infolog Cote d’Ivoire, Mitsumi Cote d’Ivoire, and Satina (Liberia and Sierra Leone) to achieve a cumulative 4.2MS target as against $4.5MS set target. (Mobile phones only) for Q3’2020 (July to September 2020).
  • Guided Mitsumi Cote d’Ivoire to achieving their quarterly MoU target of $1M in Q1’ 2020.
  • Scouted and spearheaded the introduction of SATINA TELCEL SARL as a new Samsung mobile phone distributor in Sierra Leone and Liberia.
  • Supported SATINA TELCEL SARL grow by achieving, exceeding, and increasing their budgets/targets in subsequent quarters. Q3’2020 target $500K; Achieved$550K.
  • Q1’2022 target $2M. Achieved$2.5M.
  • Supported Mitsumi CIV grow by achieving, exceeding, and increasing their budgets/targets in subsequent quarters. Q3’2020 target$1M and achieved$1.5M.
  • Q1’2022 target$3M; and achieved$4M.
  • Supported Infolog Cote d’Ivoire by achieving and increasing their set budgets/targets in subsequent quarters. Q3’2020 target$500K; achieved$500K. Q1’2022 target$1M; achieved$1M.
  • Revamping and branding all Orange Shop-In-Shop (SIS) in Cameroon and Cote d’Ivoire in April 2020.
  • Undertaking repair maintenance for all operator shops i.e. Orange (CM & CIV), MTN (CM & CIV), Moov (CIV) and Africell (Sierra Leone).
  • Commissioned and implemented Samsung + policy (Incentive Online Payment Application for Samsung Field Force team) in Cote d’Ivoire and Cameroon.
  • Brought on board Easy Solar in Sierra Leone and Liberia with a start up capital of $500K. Groomed Easy Solar to grow as their Sell-in value for stocks purchase grew to $1M quarterly.

Field Technical Support Manager

Samsung Electronic West Africa Ltd.
08.2016 - 09.2019
  • Company Overview: Industry/Sector: Telecommunications
  • Providing Technical support to Samsung Accredited Service centers.
  • Tracking customers pending faulty devices (phones and tablets) in the various service centers and follow up with closure.
  • Resolving all escalated technical issues/complaints from customers via mail/phone.
  • Auditing and evaluating work processes in all service centres.
  • Conducting on site survey to ensure engineers are efficient in their work on the field.
  • Managing Spare Parts operation for all ASSCs in West Africa
  • Conducting KPI performance measurement and improvement plan for service centers
  • Investigating and escalating quality issues for improvement
  • Reviewing Part Sales agreements and SLAs for all Strong Digital accredited service centers across Ghana.
  • Achievement(s)
  • Promoted in September 2019 to manage/handle Retail and Marketing operations across 6 African countries including countries in part of Central Africa and West African subregion; especially; French speaking countries, for MX (Mobile Experience) department.
  • Spearheaded the construction, commissioning and setup of Franko Trading Enterprise Mobile Repair Center in Accra, Kumasi, and Tamale in April 2019.
  • Drafted and implemented 3PL (3rd Party) used spare parts scrap policy with Zoomlion Ghana Ltd (a local recycling company) a subsidiary of the Jospong Group of companies in order to reduce the cost of shipping used spare parts to Samsung HQ monthly.
  • Spearheaded discussion and implementation of battery shipment policy with HAZMAT Ghana Ltd to avoid shipment rejection by DHL.
  • Spearheaded the construction, setup, commissioning of Electroland Ghana Ltd. (EGL) Accredited Service Center in Accra (Ring Road Central) and training of all Service Center staffs in September 2018.

Assistant Technical Manager

Strong Digital Technologies Ltd.
01.2014 - 07.2017
  • Company Overview: Industry/Sector: Telecommunications
  • Activation and pairing of customer’s smart card to their satellite receivers.
  • Providing technical advice to customers and installing Intermediate Frequency (IF) distribution networks
  • Training and supervising newly recruited technicians for the technical department.
  • Diagnosing and repairing faulty Digital Satellite receivers and replacing and programming Flash ICs

Teacher (National Service)

Islamic Education Project (IEP)
09.2013 - 08.2014
  • Company Overview: Industry/Sector: Public/Government
  • Monitoring student’s performance in science and mathematics subjects.
  • Coordinating with school Head and other teacher to revise the academic curriculum
  • Spearheaded the draft of the classroom instruction and presentation policy to help students learn and apply concepts such math, English and science.
  • Preparation of lecture note, marking and grading scheme for examination.
  • Coordinating and managing Parent and Teachers collaboration.
  • Outlining and drafting policy improvement plans/strategy for low grading to improve and boost their interest in the Mathematics, English and Science modules.

Manual Verifier

Ghana Statistical Service
08.2011 - 03.2012
  • Company Overview: Industry/Sector: Public/Government
  • Organizing and processing data collected by census enumerators.
  • Verifying and ensuring data collected by census enumerators from the fields are accurate.
  • Classifying data according to economic activities, occupations regions
  • Verifying and segregating data entered on the census forms by enumerators.

Electrical Technician - Maintenance Dpt. (Internship) Reporting

Korle – Bu Teaching Hospital
03.2011 - 06.2011
  • Company Overview: Industry/Sector: Government/Public Health
  • Developing daily maintenance strategy.
  • Scheduling and planning daily activities.
  • Diagnosing and replacing faulty electrical devices/cabling system
  • Modifying installations in various departments to conform to internationally acceptable standard to minimize risk.
  • Performing periodic maintenance operation.

RIGGER/BTS Supervisor (Vodafone and Huawei Projects)

Diamond Coplenq Ltd.
09.2009 - 12.2010
  • Company Overview: Industry/Sector: Telecommunications
  • Plan and run network installation on Base Transceiver Stations for Telcos
  • Install Radio Receiver Units (RRU), fibre optic and feeder cables from the antenna to the Broadband Unit (BBU) in the shelter.
  • Install and maintain mobile telecom equipment at Base Transceiver Substations.
  • Lead technical team and ensure target/deadline of jobs are met.
  • Install 2G and 3G antennas for Vodafone and MTN Ghana using Huawei and Ericsson Radio equipment, respectively.

Education

Chartered Project Management Professional (Ch. PMP) -

Institute of Project Management Professionals (IPMP)
Accra
09.2025

Master of Science - Energy and Sustainability Management

Universidad Catolica De Murcia (UCAM)
Spain
09.2025

Bachelor of Science - Instrumentation Engineering

Kwame Nkrumah University of Science & Technology (KNUST)
Accra
01.2020

Some College (No Degree) - Electrical & Electronic Engineering

Accra Polytechnic
Accra

Skills

  • B2B and B2C Sales Strategy, Channel Expansion and Management
  • Financial (incl cost-cutting) performance and revenue growth management of companies
  • Can roll back sleeves to get a job done
  • Business development analyst and strategist including Start-up’s
  • Quick to identify and/or create new business opportunity
  • Driving Operational/Safety performance of a company
  • Compiling feasibility, due diligence, and investment reports
  • Co-oordinating International Trading, Inventory and Logistics activities
  • Successful project management, within budget and time limit
  • Team building and Change Management
  • Interacting and Negotiating at all societal/hierarchical levels within countries and companies
  • Professional oral and written communication skills in French and English
  • Possess keenness in understanding what constitutes a competitive edge for an organization
  • Able to develop relationship across multiple functions

References

Upon Request

Languages

French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

General Manager

SOKAF MOBILE SARL
04.2024 - Current

West Africa Sales and Marketing Manager

Ralph Martindale Group-UK (Crocodile Matchets Ghana Ltd.)
07.2023 - 03.2024

Managing Director and Country Manager

Ashfar Power Sarl.
04.2022 - 04.2023

Key Channel Manager/Key Account Management

Samsung Electronics West Africa Ltd.
06.2020 - 03.2022

Field Technical Support Manager

Samsung Electronic West Africa Ltd.
08.2016 - 09.2019

Assistant Technical Manager

Strong Digital Technologies Ltd.
01.2014 - 07.2017

Teacher (National Service)

Islamic Education Project (IEP)
09.2013 - 08.2014

Manual Verifier

Ghana Statistical Service
08.2011 - 03.2012

Electrical Technician - Maintenance Dpt. (Internship) Reporting

Korle – Bu Teaching Hospital
03.2011 - 06.2011

RIGGER/BTS Supervisor (Vodafone and Huawei Projects)

Diamond Coplenq Ltd.
09.2009 - 12.2010

Chartered Project Management Professional (Ch. PMP) -

Institute of Project Management Professionals (IPMP)

Master of Science - Energy and Sustainability Management

Universidad Catolica De Murcia (UCAM)

Bachelor of Science - Instrumentation Engineering

Kwame Nkrumah University of Science & Technology (KNUST)

Some College (No Degree) - Electrical & Electronic Engineering

Accra Polytechnic

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Mawufemo Yaovi Kouzoudor