Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Head of Marketing, Communications & Customer Care
IPS CNPS
Abidjan
01.2016 - Current
Increased brand awareness by developing and implementing comprehensive marketing strategies.
Built and facilitated design of websites and other online promotional material, supporting strategic brand placement and visibility.
Streamlined internal communications processes for improved cross-departmental collaboration.
Supervised marketing plans and actions for product launches, public relations tasks, and trade shows.
Continuously refined communication skills through ongoing professional development workshops aimed at enhancing team productivity.
Spearheaded successful product launches, coordinating efforts across multiple teams and channels.
Resolved issues quickly, maintaining a strong reputation for excellent customer care among VIP guests.
Delivered exceptional levels of customer care by consistently going above-and-beyond in addressing individual guest preferences or requests.
Streamlined customer care processes for increased efficiency and higher resolution rates.
Created and managed social media campaigns to increase brand engagement.
Enhanced customer satisfaction by resolving complex issues and providing timely solutions.
Created customer support strategies to increase customer retention.
Facilitated open communication between team members, promoting a supportive work environment that encouraged collaboration and innovation.
Played a crucial role in meeting or exceeding departmental KPIs consistently through strong leadership skills combined with strategic planning.
Communications Manager
N'SIA BANQUE
01.2015 - 01.2016
Increased media coverage for company announcements through targeted press release distribution.
Increased brand awareness by developing and implementing comprehensive marketing strategies.
Developed strong relationships with key industry influencers to expand brand reach and credibility.
Utilized working knowledge of Google and SEO analytics to optimize content discoverability.
Served as a company spokesperson at industry conferences, fostering positive public relations and increasing brand visibility.
Guided the creative direction of promotional materials, ensuring consistent messaging and branding across all platforms.
Supervised marketing plans and actions for product launches, public relations tasks, and trade shows.
Enhanced company culture by spearheading internal events promoting teamwork, creativity, and employee recognition.
Publicity Manager
MTN CÔTE D'IVOIRE
01.2001 - 01.2015
Collaborated with cross-functional teams to develop cohesive messaging for product launches and announcements.
Conducted regular competitive analyses to identify opportunities for differentiation in the marketplace.
Negotiated partnerships with external vendors and influencers to expand reach and amplify brand messages.
Enhanced brand visibility by developing and executing strategic communication plans.
Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
Developed and implemented short- and long-term communications strategies.
Led a team of communication professionals, providing guidance and support to achieve departmental goals.
Head of Marketing Communications at Aetas Retail Private Limited (Art Of Time)Head of Marketing Communications at Aetas Retail Private Limited (Art Of Time)
HEAD OF MARKETING & COMMUNICATIONS at Suzuki Malaysia (Motorcycle) Sdn. Bhd.HEAD OF MARKETING & COMMUNICATIONS at Suzuki Malaysia (Motorcycle) Sdn. Bhd.