Summary
Overview
Work History
Education
Skills
Timeline
Generic
EKOME SAME EKOME

EKOME SAME EKOME

Brand Manager BF/OMO HOME CARE Category FA – Unilever Ivory Coast
Abidjan,Ivory Cost

Summary

Dynamic brand manager with a proven track record at Unilever, specializing in brand strategy and market analysis. Expert in leveraging consumer insights to drive brand growth and enhance market share. Adept at cross-functional teamwork and project management, delivering impactful marketing plans that align with business objectives.

Overview

10
10
years of professional experience
5
5
years of post-secondary education
2
2
Languages

Work History

Brand Manager BF/OMO HOME CARE CATEGORY FA

UNILEVER
Abidjan, Ivory Coast
01.2019 - Current
  • Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.
  • Execute the integrated activity schedule, ensuring consistency with “brand key” vision and “brand vision” plan.
  • Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
  • Identify solutions and make recommendations to improve effectiveness of based and performance monitoring.
  • Input brand BMP by generation of customers, channels, and shopper’s insights.
  • Deliver specific brand project and innovation.
  • Project Aladdin (01/2019 - 12/2022)
    Project lead for the launch of a new variant of BF with Lavender & OUD fragrance in order to extend the brand’s range. With an objective to recruit new users (18 – 30yrs), drive trail to boost penetration & improve brand equity.

: Assistant Brand Manager Refreshment FA

Unilever
Abidjan, Ivory Coast
01.2017 - 01.2019
  • Input Lipton Brand Marketing Plan by generation of customers, channels, and shopper’s insights.
  • Execution of Lipton activities for customer/channels and shoppers in line with agreed objectives to deliver growth.
  • Analyze brand performance by constant evaluation of activities against measurable objectives
  • Work closely with sales team to develop an integrated trade marketing plan.
  • Evaluate 3rd party vendors for potential partnerships based on alignment from procurement
  • Increase brand awareness by developing and executing marketing campaigns
  • Lipton Pushcart Program (02/2017 - 01/2019)
    An end-to-end management & implementation of the Lipton “Pushcart Program”. As part of Unilever Sustainable Living Plan, the objective of the “Pushcart” model was to enhance the livelihood of youth through job creation. By so doing, it was an opportunity for Lipton to drive visibility & availability in OOH to make Lipton tea top of mind. Results wise, an estimated 1000 fleets can be found in the Ivorian market ranging from independent owners to entrepreneurial vendors.

Customer Mkt Assistant - 3rd Party Distributors

Unilever
Douala, Cameroon
01.2015 - 01.2017
  • Support the development and implementation of activation plan that supports the objectives of Unilever brands and the customer.
  • Assist in the development of a road to market strategy with the customers that will help grown penetration & market share.
  • Support the lead in the development and execution of brand/category solutions and activities for customers/channels based on fully integrated, shopper, customer, and channel insights.

Education

BBA - Business Administration And Management

TSiBA Education
Cape Town - South Africa
06.2010 - 12.2014

Skills

Brand strategy

Market analysis

Digital marketing

Consumer insights

Project management

Cross-functional teamwork

Timeline

Brand Manager BF/OMO HOME CARE CATEGORY FA

UNILEVER
01.2019 - Current

: Assistant Brand Manager Refreshment FA

Unilever
01.2017 - 01.2019

Customer Mkt Assistant - 3rd Party Distributors

Unilever
01.2015 - 01.2017

BBA - Business Administration And Management

TSiBA Education
06.2010 - 12.2014

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EKOME SAME EKOMEBrand Manager BF/OMO HOME CARE Category FA – Unilever Ivory Coast