MARIAM COULIBALY
SENIOR DIRECTOR
Abidjan
Profil professionnel
With over 20 years of leadership and management experience in recognized multinational companies in the agri-food sector, I have proven expertise in strategic direction, distribution, sales, marketing and business development, with the entrepreneur cap endorsed over the next six years.
With a long-term vision and an ability to turn challenges into growth opportunities, I have successfully led teams towards ambitious goals. My leadership and ability to build strategic partnerships have been key to my success in competitive environments.
Vue d'ensemble
22
22
years of professional experience
5
5
years of post-secondary education
Expérience professionnelle
SCC MARKETING MANAGER
GALLINA BLANCA FOODS (GBF)
WEST AFRICA
07.2016 - 03.2018
- SCC = South Coast Cluster with six (6) key countries ( Ivory Coast, Senegal, Burkina Faso, Togo, Benin, Niger )
- Conception, execution and evaluation of overall marketing plan, at cluster level
- Brand Plans conception, execution and evaluation
- Categories & Brands analysis (P&L, Gross margin, Sales ...)
- Sales performance monitoring and analysis, in connection with Country Managers
- Cluster budget monitoring & optimization
- Responsible for qualitative studies (focus group, concept test...) and quantitative studies (retail audit)
FSA MARKETING MANAGER
DANONE NUTRICIA AFRICA & OVERSEAS (DNAO)
FRENCH SPEAKING AFRICA
03.2010 - 06.2016
- FSA = French Speaking Africa, composed of 19 countries, with a high priority on 08 countries (Ivory Coast, Cameroun, Gabon, Senegal, DRC, Congo-Brazzaville, Mali and Burkina Faso)
- Main mission: structure the marketing direction at regional level. Recruit, train and support marketing teams in each key country
- Work in tandem with the differents Country Managers and all other cross-functional functions (supply chain, finance, HR, regulatory affairs)
- Matrix organization with double reporting to the Africa Director (based in Abidjan) and the Global Marketing Director (based in Lyon)
- Regional Marketing Strategy conception, execution & evaluation
- Third parties & agencies recruitment & management : media, activation, P&L, Sales, Retail Audit ...
CUSTOMER MARKETING MANAGER
UNILEVER FWA
ABIDJAN
03.2009 - 12.2009
- FWA = Francophone West Africa, Export Countries (Senegal, Mali, Togo Benin)
- S&OP process responsible : sales forecasting and monitoring by sku, customer, country and region
- Unilever brands " Merchandising & Visibility Program" : Ivorian experience roll-out in export countries
- Category monthly analysis and reports
TRADE MARKETING MANAGER FOODS & CHANNEL MANAGER
UNILEVER
ABIDJAN
04.2004 - 02.2009
- Brand plans execution, with Sales & Marketing Teams
- Lead on " National Merchandising & Visibility Program" for Unilever brands, in Modern Trade and General Trade
- S&OP (Sales and Operational Process) responsible : Work in synergy with finance, sales, marketing and Supply chain Teams
- Channel Project Management : KD system implementation in 500 Open Markets and OOH (Out Of Home) POS
- "Business Team Food" member : cross-department strategic team, managing the category with direct report to board members
TRADE MARETING MANAGER HPC
UNILEVER
ABIDJAN
03.2002 - 03.2004
- HPC = Home & Personal Care
- Develop & execute local brands plans
- S&OP Process lead, in synergy with Sales, Marketing, Finance and Supply Chain Teams
- Sales & agencies Teams training
- Statistics Reportings : create a regular database, to monitore and analyze primary & secondary sales (by sku, customer and brand)
OWNER / MANAGER
ALLEGRIA COUNSEL
ABIDJAN
03.2018 - Actuel
- ALLEGRIA COUNSEL : a team of 07 people, offering companies support in
- Training : accredited "INSIGHTS Facilitator" since 2015, we offer Training in leadership, management, team cohesion, relational effectiveness, change management
- Qualitative & Quantitative Studies : focus group, point of sale observation, retail audit, concept testing (packaging and formulas)
- Distribution projects : recruitment, training, deployment and supervision of sales team in Mall & Supermarkets of Abidjan (Carrefour retail, Ivoire Trade Center ...)
Formation
Master 2 - Sales & Marketing Engineer
INSTEC GROUP
ABIDJAN 09.2000 - 07.2001
MASTER 1 - Marketing Engineer Specialization
INSTEC GROUP
ABIDJAN 09.1999 - 07.2000
BACHELOR - Sales Inspector
INSTEC GROUP
ABIDJAN 09.1998 - 07.1999
DEUG 1&2 - Technical Sales Certificate
ESCGE GROUP
ABIDJAN 09.1996 - 07.1998
Compétences
- - Leadership: federate and motivate teams
- - Strategic vision: know how to anticipate trends
- - Good analytical skills of issues and actors
- - Resistance to stress & pressure
- - Pragmatic and agile in decision making
- - Humble and able to recognize its limits
- - Financial aspects control
- - Excellent interpersonal and communicative skills
Informations complémentaires
- Interior design
- The Human Sciences
- Fashion
Langues
Français
Courant
Anglais
Opérationnel
Citation
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Frise chronologique
OWNER / MANAGER
ALLEGRIA COUNSEL
03.2018 - Actuel
SCC MARKETING MANAGER
GALLINA BLANCA FOODS (GBF)
07.2016 - 03.2018
FSA MARKETING MANAGER
DANONE NUTRICIA AFRICA & OVERSEAS (DNAO)
03.2010 - 06.2016
CUSTOMER MARKETING MANAGER
UNILEVER FWA
03.2009 - 12.2009
TRADE MARKETING MANAGER FOODS & CHANNEL MANAGER
UNILEVER
04.2004 - 02.2009
TRADE MARETING MANAGER HPC
UNILEVER
03.2002 - 03.2004
Master 2 - Sales & Marketing Engineer
INSTEC GROUP
09.2000 - 07.2001
MASTER 1 - Marketing Engineer Specialization
INSTEC GROUP
09.1999 - 07.2000
BACHELOR - Sales Inspector
INSTEC GROUP
09.1998 - 07.1999
DEUG 1&2 - Technical Sales Certificate
ESCGE GROUP
09.1996 - 07.1998
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